About us

The company was founded in 1993 by Gunnar Selberg. In 2003 it was supplemented with the name Arctic Lapland Tours because of more complete packages for individuals, groups and a growing number of international guests.

The company’s founder, Gunnar Selberg, ran the company for over 20 years alongside Yukiko Fredriksson, before she was assigned as CEO in 2018. Before founding Kiruna Guidetur, Gunnar served as president of Kiruna Turism AB and was also a tourist curator for Kiruna municipal. Due to this, the company possesses extensive experience and knowledge of Kiruna as a tourist location. Gunnar Selberg has a Bachelor degree from Lund University and is a teacher of social studies and psychology.

Kiruna Guidetur can tailor programs for companies and groups, sell travel packages to individuals and arrange guided tours. Our package trips incorporate the best of Kiruna’s nature and culture. We also have souvenir shops at the airport and the centre of Kiruna.

Quality doesn’t need to be expensive. We select our partners with great care; we have experienced guides who know what service means; and we work with our fixed resources to drive down the price for our customers.

Today, eight people are employed year-round at the company, with approximately 11-12 full-time positions during peak winter season, plus some guides who work part-time if necessary.

Gunnar Selberg, grundareGunnar Selberg, grundare
Yukiko Soshino Fredriksson, VDYukiko Soshino Fredriksson, VD
Finn Wiström, guide team leaderFinn Wiström, guide team leader
Klaudia Kovacs, Camp managerKlaudia Kovacs, Camp manager